Honey & Hazel to move shop - North Atlanta Business Post
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Updated Nov 14 @ 1:05PM

Honey & Hazel to move shop

New location will be across the street on North Point Parkway

The new store will have a similar feel to the current location.
Julie Gordy, right, and her daughter Grace Gordy Mohr have been running the boutique for three years.

ALPHARETTA, Ga. — One of Alpharetta’s most beloved locally owned boutiques is moving. But it’s not going far.
Honey & Hazel boutique, run by mother-daughter owners Julie Gordy and Grace Gordy Mohr, is opening up across the street from their current store to North Point Village also on North Point Parkway.
The store was always a dream for the two.
“This is always something we talked about doing,” Gordy Mohr said. “Joining forces was something we always talked about. We had a good opportunity to start the store. Here we are three years later.”
The new store is set to open sometime in April, after the company’s third birthday. Their current lease is up in April so this is a good time for change, Gordy said.
They caught wind of the space across the street being open and after touring it said it felt perfect.
Other stores have also moved to the shopping center, including Ulta Beauty, joining current similar female-oriented shops like Loft, Treasures Formal and Bridal shop and Chico’s.
“The new location will give customers easy access in and out,” Gordy said. “We will also have more visibility which is what we wanted the most.”
Their new shopping center is designed for customers to be able to park their cars and walk from store to store, Gordy Mohr said. The new location will be a little bit bigger, but size wasn’t a deal-breaker for the owners.
“If you drive or walk past us now, people often say, ‘I’ve been meaning to get in there,’” Gordy said. “We want people to come in. The visibility is the key issue.”
The store has won numerous awards in the past, which Gordy said makes them “pinch themselves” to remember it’s real. She said the new exposure will help the store grow.
“Something’s working. We’re doing something right since we have a location out of the way,” Gordy said. “We care about our customers. They all become family and know that we care about our product and service.”
Sometimes new shoppers are skeptical of the store due to the target customers being a wide range of women.
“They look at me and go, ‘she’s old. What is she doing here? What does she know?’” Gordy said. “It’s great with Grace being 29 and me being 60-years-old. The average shopper is anywhere from 20 to 50-years-old.”
And being a mother-daughter family owned and run business helps draw in the customers, too, Gordy said.
“We saw one of our first customers get married,” Gordy Mohr said. “She had a baby and her middle name is Hazel after us. It’s fun to see how everyone evolves in life. It’s nice to be close to our customers.”
For updates on the new location opening, visit shophoneyandhazel.com or facebook.com/honeyandhazel.

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