Improving Customer Satisfaction - North Atlanta Business Post
North Atlanta Business Post Login | Register
Updated Nov 14 @ 1:05PM
 

Improving Customer Satisfaction

Posted

Are you meeting your customer’s expectations? Are your customers satisfied? Existing customers are the source of current revenue, future sales, and referrals to others. Statistics indicate that it is 6-7 times more expensive to attract a new customer than it is to sell an existing customer. As such, retaining current customers should be a No. 1 priority for every small business owner.

Retaining customers begins by gaining a thorough understanding of their expectations and priorities. Oftentimes this is unknown, unclear, or internally defined by company personnel. In most cases, companies have not taken the time to actually ask their customers what they want.

Deploying a Customer Satisfaction Management System in your small business will ensure that you are developing and delivering your products and services based on what your customers want, not what you think they want.

A simple three-step process will allow you to implement this. First, talk with your customers to understand their expectations. This can be done through interviews or focus groups. Next, have your customers prioritize their expectations by ranking the ones that they value the most. And finally, use the ranked list and have your current customers rate your performance. A simple survey can be used to do this.

Satisfied customers buy more, are more loyal, and recommend you to others. It is definitely an asset to your business to have satisfied customers, and having a Customer Satisfaction Management System is a proven approach to accomplishing this.

No comments on this story | Add your comment
Please log in or register to add your comment
+ New Business Spotlight
Business name: Designer Home ComfortAbout: Designer Home Comfort is a furniture store that specializes in leather and hardwood living room and dining room furniture. They feature products from …
+ New Business Spotlight
Business name: Deka LashOwner: Cornell L. Lewis Jr.About: Deka Lash is an eyelash extension studio specializing in individual eyelash extensions. The additionally offer eyebrow Microblading.Opened: …
Latest Local News
JOHNS CREEK, Ga. – The Johns Creek Rotary Club, along with Emory Johns Creek Hospital and Emory Winship Cancer Institute, rolled out the runway Oct. 8 at the Atlanta Athletic Club for the annual …
+ New Business Spotlight
Business name: Delta Community Credit Union Alpharetta Branch About: Delta Community Credit Union is a not-for-profit financial cooperative with a mission of providing better service and value on the …
+ New Business Spotlight
Business name: Roswell BarbellAbout: Roswell Barbell is a 5,200 square foot “state of the past” strength training facility for powerlifters, Olympic weightlifters, bodybuilders and …