Major economic development project moves to Forsyth - North Atlanta Business Post
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Updated Nov 14 @ 1:05PM

Major economic development project moves to Forsyth

Sports Warehouse to create more than 300 jobs

Sports Warehouse is the parent company of other businesses like Running Warehouse in Calif.

FORSYTH COUNTY, Ga. — Sports Warehouse, a global retail supplier of sports and outdoor equipment, will soon call Forsyth County home.

The project will create more than 300 jobs and invest more than $14 million into an East Coast e-commerce fulfillment and distribution center in Forsyth County.

The 117,000 -square foot- facility at 1295 Bluegrass Lakes Parkway off McFarland Parkway is expected to be operational by July 2017.

Sports Warehouse is the parent company of Tennis Warehouse, Running Warehouse, Tackle Warehouse, Skate Warehouse, Inline Warehouse, Ice Warehouse, Derby Warehouse, Riding Warehouse, Art’s Cyclery, Racquetball Warehouse and Total Pickleball.

All of the companies are headquartered in San Luis Obispo, Calif. Both Tennis Warehouse and Running Warehouse have an international presence in Germany and Australia.

Sports Warehouse President Drew Munster said the company is looking forward to expanding its Tennis Warehouse and Running Warehouse distribution to the “active sports community.”

“Both tennis and running participation are thriving in Atlanta, and the ALTA and the Atlanta Track Club are two of the premier community sports organizations in the United States,” Munster said.

The group is planning to improve customers’ ordering experience, Munster said.

The new distribution center will enable Sports Warehouse to offer faster shipping and more convenient service hours to customers in the South, Midwest and East Coast.

The Cumming-Forsyth County Chamber of Commerce has courted the project since September when they were contacted by a Realtor, and when the metro Atlanta area was named as a finalist earlier this year.

Munster said the project had options in other states and locations, but Robert Long with the Chamber sold them on Forsyth.

“Forsyth County is the finalist because of our quality of life, nationally recognized schools and existing e-commerce companies,” Long said in January.

Chairman of the Forsyth County Board of Commissioners, Todd Levent said Sports Warehouse is a great fit for the county.

“This is thanks to the tireless efforts and forward-thinking nature of county leaders, engaged citizens and a strong community. Forsyth County has the outstanding quality of life and public education system that will assist them in attracting executives and technical professionals to make this project a huge success,” Levent said.

The existing building has been used as storage since its purchase in 2002, producing 12 jobs.

If the company buys the property, it will invest $15 million at a minimum and will employ 342 people over four years with an average compensation and benefits of $39,517 a year, Long said. Of those jobs, 24 will exceed $78,000 a year.

The expected annual payroll is $13.5 million.

“In 2016, our average project invested around $5 million and produced 30 jobs,” Long said. “This project is atypical. It will produce three times the investment and 10 times the number of jobs. It has been more than five years since Forsyth County has seen a project with this level of employment.”

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