Phase II celebration set April 13 - North Atlanta Business Post
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Updated Jul 17 @ 6:02PM
 

Avalon Boulevard East’s coming out party:

Phase II celebration set April 13

Free-standing Apple Store opens soon

The nearly 8,000-square-foot free-standing Apple Store is sure to be an attraction to Avalon.
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Mark Toro leads a tour of Avalon’s newest stores.
HATCHER HURD/Herald
The view of Avalon Boulevard from atop the eight-story office building.
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ALPHARETTA, Ga. – And now without further ado: Avalon’s long-awaited second phase, Boulevard East, is having its unveiling April 13 and the public is invited.

There is plenty to see and do as Avalon debuts its second wave of luxury homes, retailers and restaurants that will double Avalon’s size.

North American Properties Managing Partner Mark Toro is the developer of Avalon, and Hines Senior Managing Director John Heagy heads up the Class A office project that is partnering with Cousins Properties. The two gave a tour of Avalon East last week.

Dominating the skyline is the eight-story, 228,000-square-foot Class A office building at 8000 Avalon Boulevard by Hines and Cousins Properties. The $72 million building is about 95 percent completed and 95 percent pre-leased.

“Customers see the advantages of Avalon 8000. It is a great recruiting tool to attract and keep talent,” Heagy said. “The location could not be more attractive, surrounded by appealing retail and restaurants.”

Heagy noted when employees get off the elevators they spill out onto Avalon Boulevard East with all its attractions.

Microsoft is the anchor tenant, moving over from Sanctuary Park in Alpharetta into 43,000 square feet at Avalon and taking the top two floors.

“We are thrilled that Microsoft will anchor our new 8000 Avalon office development,” said Heagy. “Microsoft is an exceptional global company at the forefront of technology and innovation.”

“We only have about 10,000 square feet left to lease,” Heagy said.

However, the footprint is already cleared for the 10-story Class A office at 10000 Boulevard East. So Heagy won’t be slowing down.

Meanwhile the 331-room hotel with the conference center (in partnership with the Alpharetta Convention and Visitors Bureau) is slated to open the first quarter of 2018.

“It will be an independent brand affiliated with Marriott’s Autograph Collection,” said Toro. “It will have the same rewards program as Marriott’s top hotels. It is important to have a 4-star, full-service hotel on the property.”

There will also be a 550-space parking deck associated with the hotel and 5,300 parking spaces on the property.

Another exciting addition is the nearly 8,000-square-foot Apple Store that will be at the foot of 8000 Avalon office building.

That will bring Avalon up to some 580,000 square feet of retail and restaurants, quality retailers and specialty stores.

Avalon East includes new upscale retailers such as Brooks Brothers and Robert Redford’s Sundance catalogue which will have a brick-and-mortar store. So will Urban Outfitters and Levis.

“But this Levis store will custom fit your jeans,” Toro said. “Your 501s will fit perfectly.”

Dining and entertainment includes Hop City for beer lovers and The Spotted Trotter, a charcuterie by Kirkwood.

Joining them will be Brine Fish House and Atlanta’s Persian entrée Rumi’s Kitchen.

For those who love the buzz and excitement that makes Avalon what it is, there are more opportunities to live on the property.

Studio and one- or two-bedroom apartments are available. The studios can go for as little as $1,250 a month. One-bedroom apartments top out at $2,200 while the two-bedrooms range from $2,700 to $5,000 per month, depending on the view and other perks.

“They are on par with Midtown and Buckhead,” Avalon General Manager Tawny Walsh.

North American Properties continues to attract best-in-class retailers and chef-driven restaurants,” said Alpharetta Convention and Visitors Bureau President and CEO Janet Rodgers.

“These new additions will bring so much more to our city. Avalon attracts people who want to be here,” she said.

When all is said and done, Avalon will have 2.5 million square feet of office and retail space.

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